The Book Direct Campaign aims to enlighten guests that book rooms online with small owner or proprietor managed B&Bs, Inns, Guesthouses and Vacation Rentals. These properties are generally family run businesses and are seeing there income massively eroded by the commissions payable to the booking websites - hence this campaign to encourage you to BOOK DIRECT.
There are major concerns over the trends in guests using 3rd party booking websites, often called OTA's (Online Travel Agents).
This website aims to point out the facts about online booking and why the term "best prices" is not all that it seems.
Websites that carry the "Book Direct Campaign" logo miss out the middleman and provide better value all round.
The wording on many booking websites lead you to believe they have the cheapest room rates, there is no booking fee or commission. In nearly all cases THIS IS SIMPLY NOT TRUE.
Booking sites charge B&Bs large amounts of commission and this affects the value B&Bs can actually give you.